Home » Reviews » Baccarat Rouge 540 Perfume Review
Baccarat Rouge 540 Perfume Review

Baccarat Rouge 540 Perfume Review

Within this Baccarat Rouge 540 review, we will dive deep into what makes this perfume a top cult beauty item, in addition to more details on what to expect from the fragrance itself.

Maison Francis Kurkdjian Baccarat Rouge 540 Eau de parfum is a popular perfume for a reason, those who wear it receive compliments left right and centre, from just one spritz, as the perfume leaves a strong full bodied scent that will not hide away even if you tried.

Some famous celebrities that rely on Baccarat Rouge as their signature scent include Rihanna, Ariana Grande and Blake Lively. What is great about the smell of this fragrance is that each person will emit a different identity of smells that merge and integrate with the body’s natural smell glands, so it really becomes unique to each wearer no matter if most people reach out to buy it.

Brand History

Maison Francis Kurkdjian is a perfumery that only launched within the past decade. Despite its relatively new status, progressions accelerated due to the partnership between Maison Francis Kurkdjian and his dear friend Marc Chaya. Both artists had a vision for fragrance and wanted to open up a new territory when it comes to contemporary fragrances. Their aim was to open up a bigger accessibility for generous luxurious scents that last all day long, as well as being intoxicating and remarkably unique.

The remarkable creative talent that was excavated through the process created a whole new identity for fragrances and their offered expression when wearing them.

The label Francis Kurkdjian created opened up a portfolio of possibilities, with some exceptional smelling fragrances that covered both male and female genres in perfumery. Some particularly popular editions that were released early on from the launch of the label are, Cologne Pour Le Matin, Oud Silk Mood, Oud Cashmere Mood and Oud Velvet Mood.

Of course, everything changed when the jasmine, saffron, cedarwood, ambergris Baccarat Rouge 540 came about.

Perfume History

With his Armenian heritage, Maison Francis brought to France (one of the perfumery hotspots of the world), much culture and reform. Having developed perfume scents from his youth, Maison Francis Kurkdjian was always a nose in perfume making, before he was even aware of it.

He always had a long love or fragrance and he neglected his dancer’s possible career to pursue it. Pursuing some of the best French schools that were specialised in beauty and perfumery, he became a distinguished individual with unique acquirement for individual smells and their unique combinations together. This allowed him to really dive into making connections and networking within the fragrance world, by collating with some of the biggest names in the business.

Maison Francis Kurkdjian had dabbled in large perfume co-operations with fragrances such as Jean-Paul Gaultier Le Male, in addition to Ellie Saab Le Parfum, and Iris Nobile for Acqua di Parma. Other names that follow him round, and his impressive taste include Armani, Guerlain, Yves Saint Laurent, Salvatore Ferragamo and Narciso Rodriguez.

Perfume Story

Baccarat Rouge’s first launch was originally supposed to be a limited edition fragrance that would celebrate the 250th anniversary of the Iconic crystal house. However, after the great success of the limited edition fragrance more was to be released and renamed with new meaning and narrative to exceed the first edition.

The Baccarat Rouge 540 is a luxury fragrance for women that is supposed to exude exceptional elegance, an alchemy of metamorphosis, where crystals are intertwined with gold powder (24 carat gold), and fused at 540 degrees Celsius. The golden appearance of the perfume elixir, all comes down to the nature of chemistry which derives it. This fragrance in all its nature and making is a perfume that many could describe for the rich, as the very nature of it, is nothing but ordinary.

Of course, it would have to be said that the perfume fragrance really spread in terms of its narrative once social media got its hands on the cult item. After mentions and reviews from celebrities by the likes of Rihanna, word spread and more and more influencers and social media wannabes complimented the perfume, and labelled it what ‘being rich smells like’. Social media really allowed the performance marketing of the perfume to come to life on its own, without much effort or intervention from the house of Maison Francis Kurkdjian.

The perfume story of Baccarat Rouge 540 had reached over 248 million people, and became one of the most iconic perfumes in the business. It was upon the release of this perfume in particular, that Maison Francis Kurkdjian received his moment and long lasting respect within the industry.

Perfume Bottle & Presentation

The perfume bottle itself became the most talked about and interesting scent in the business. Not only is Baccarat Rouge 540 now considered a luxury item, the perfume bottle and its value adds to the value of the entire perfume story.

Made out of pure crystal, the fragrance bottle also utilised gold powder both on the bottle and within the body of the fragrance. This presents the bottle with a given feeling of luxury to those that purchase a bottle, as much thought and detail that goes into the fragrance went into the perfume elixir and bottle itself.

Therefore due to the alchemy behind the fragrance, the bottle glistens and changes colour depending on the light which reflects at certain periods of time. It’s a very unique and iconic perfume bottle that showcases how the smallest of details really can make a huge representation and speak volumes without even trying.

Our Thoughts

This perfume is exceptionally unique and while it isn’t the first perfume that came from Maison Francis Kurkdjian, Baccarat Rouge is the formula that really put the house of fragrance on the map, and is listed as a cult beauty brand for the future.

As you will come to find out from the listed ingredients and reflections below, it is really apparent that to wear this fragrance comes with warm, sweet notes for the skin, and once sprayed it will really mould to your skin.

How many sprays are required?

To create a long lasting durability for the fragrance, a little really goes a long way. The one bottle offers high performance from as little as one spritz.

Wearers should ensure that should they wish to get the best out of the perfume, they should really look into spraying on the major pulse points, where the aroma can blend easily with the natural sweat glands.


Top Notes

Top note ingredients include saffron and floral jasmine.

Heart Notes

Heart note ingredients include amber, ambergris.

Base Notes

Base note ingredients include earthy elements such as fir resin, cedar.



The village of this delicious fragrance is one of the most powerful within most perfume collections. There is an enormous scent trail that stays in the room and follows the wearer who has sprayed the scent. This often comes as a big surprise to many who purchase this fragrance, however the clever use of resinous accords ensures the scent remains heavy and present on skin for days and fabric-even for weeks long.


Just like the sillage, the scent is eternal and can be smelled long after its initial spritz when worn. This perfume remains no secret, as it really makes you the centre of attention within any room.


The projection of the scent is large and really takes up space across intimate and large atmospheres. Therefore, make sure to be ready to receive compliments, as the Kurkdjian Baccarat Rouge 540 will be one that helps you fish for them without even trying.

Target Market

Being that the fragrance exudes luxury and is no easy grab like cotton candy at a fair, the target market is pretty much the upper market for fragrances, and this is of course reflected on the price. It is probably one of the most talked about fragrances in history and that has allowed the fragrance to upscale with price increases rather quickly over the years. The fragrance is desired by many, yet due to the larger price that remains unaffordable for many, dupes are the new must for those that crave this for themselves.

When to Wear

Due to the amber heavy-based perfume, many would find preference for this scent to carry them through the cosy winter seasons, or during late-night dining and social escapades. However, the truth is, this fragrance is eternal and can be used on any occasion, and at any given time-just as long as you are willing to repurchase another bottle that is!


The cult label that comes with this perfume, comes down to the unique aroma and expensive unique ingredients which make up the fragrance. The reason that this perfume really put Maison Francis on the map, comes down to how unique and individual this scent is, and therefore, no matter how many dupes come along the way, this will always remain original and first class.

Value For Money

The largest bottle of the Eau de Parfum version of the fragrance comes in at just under $500 for 200mls. While this reflects a larger price, this often does give the best value for money in terms of price versus volume.

Nevertheless, due to the eternal durability of the fragrance, each spray on the body offers long wearing maintenance, which helps you spray less of it each day!


  • A very rich and beautiful amber based fragrance.
  • Packaging is elegant and appeals to the stylish upper market.
  • Versatile performance that can be used across all occasions.
  • A niche unique fragrance that hasn’t been mass produced and duped to reduce desirability.


  • Overpriced for many buyers’ budgets.
  • Not available to buy everywhere, due to the upper target market.
  • It’s less common to find the scent in smaller sizes meaning often larger more expensive variations must be purchased instead.

Similar Perfumes

  • Ellis Brooklyn Amber Eau de Parfum
  • Jo Malone London Wood Sage and Sea Salt Cologne

Our Verdict- The perfect signature scent

Despite the hefty price tag, it is a very hard to beat perfume where quality, luxury and the perfect alchemy of accords are concerned. The popularity over such little time is very much deserved and therefore, if you have the budget to spend on a luxury perfume such as this, it would be a worthy treat to have in your collection. Most amber based perfumes are killed a little by multiple florals added into the mix, but Kurkdjian Baccarat Rouge 540 is very much the exception and Maison Francis got it exactly right.

After all, who doesn’t want a perfume that makes them smell ‘rich’, and have such an eternal presence and performance? Isn’t that what we all hope for when purchasing perfumes in the first place?


0/5 Bottle
0/5 Sillage
0/5 Longevity
0/5 Projection
0/5 Price

Leave a Reply

Your email address will not be published.