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D&G The One review

Dolce And Gabbana The One Review

Dolce and Gabbana The One is one of the most revered fragrances in the community and a must-have for any perfume connoisseur. Known for its sexy & seductive charm and unique tobacco and amber scent, it’s held a place in many people’s hearts and spawned countless flankers.

If you’re wondering how this fragrance holds up in 2023 and beyond, you’re in the right place. You’re going to find out everything you need to know about this date night pick and how it holds up almost 2 decades after its launch. From the history of the brand and perfume to the notes and how it performs, we’ll leave no stone unturned.

Brand & Perfume History

Dolce and Gabbana is a fashion house that was founded in Italy by Domenico Dolce and Stefano Gabbana. The pair made an almost immediate dent in the fashion industry thanks to their loud and brash designs, which caught the attention of superstars like Madonna.

The brand is splintered into two sub-brands – D&G as well as Dolce&Gabbanna. The perfumes are under the Dolce&Gabbana umbrella, with the first fragrance being released in 1992. Since then the fragrance side of the brand has grown exponentially, with them releasing smash hits like Dolce & Gabbana’s The One for men and Dolce & Gabbana Light Blue.

Perfume Story

The Dolce and Gabanna brand had some huge hits for female fragrances, but they didn’t have a flagship masculine fragrance. Stefano Gabbana set out to create a hyper-masculine fragrance, known as a Uomo, that was decidedly modern whilst also creating a classic.

The creative brief for Dolce & Gabbana The one Eau de toilette was to create a classic men’s fragrance that would last for decades the is a highly intense scent and providing a deeper fragrance experience. Most importantly, a fragrance that women would adore smelling. They opted for a woody oriental with a sweet touch when it comes to the composition and brought in legendary perfumer Olivier Polge to get to work. The face of the advertising campaign was Matthew McConaughey.

The fragrance was a huge success, and spawned countless flankers – 26 of them! From a women’s version to a The One EDP and even special limited editions.

Perfume Bottle & Presentation

The One comes in a highly simplistic but classy bottle. The rectangular shape is sleek, whilst the oblong lid nicely conforms to the bottle. As usual with Dolce and Gabbana fragrances, you get a nice even spray every time, making the whole presentation package a win in our books.

Our Thoughts

Dolce and Gabbana The One is a landmark woody spicy fragrance that pretty much defined a generation of date nights for men. It was – and still is – a stellar DNA that is incredibly captivating and alluring.

On a personal level, I slightly prefer Dolce & Gabbana The One EDP thanks to the darker base notes that help the fragrance to stick around longer, but there’s no doubt that without the EDT version, the Eau De Parfum version wouldn’t be as amazing it is.

How many sprays are required?

The One is quite a versatile fragrance, and you can easily get away with it by tempering your sprays for the situation:

For day-to-day & casual wear, you’ll want 5-6 sprays. It isn’t mega-strong, so you can get away with more sprays for casual wear.

Summertime will see you needing fewer sprays as the heat will help The One perform. 3-4 sprays are probably all you’ll need in the heat.

Nighttime and colder days can see you getting away with more sprays – we’d say up to 10 if you’re feeling bold. Dolce & Gabbana The One is quite the intimate & sexy fragrance, so if you want it to push out on you, you’ll have to be more liberal with the sprays.


Top Notes


Basil note


Right up at the top of Dolce and Gabbana The One, you’ll get a bright and sharp hit of citrus. This is from the grapefruit note, which adds a bit of zing to the top notes. The coriander and basil notes are more supportive of the grapefruit and not too prominent, but you can get them around the edges. The basil and coriander add a tiny bit of spicy punch.

Heart Notes



Orange Blossom

After the punchy initial spray thanks to the coriander, grapefruit, and basil, we get to the mid. This mid is where some of the action starts, thanks to the wonderful sweet cardamom. This cardamom is wrapped in spicy ginger to add a kick, as well as orange blossom which gives it a sweet-orangey smell and helps add freshness to the spicy ginger.

Base Notes




It’s the base of The One eau de toilette which is what you’re paying your money for – it’s incredible. The depth of sweet amber, spicy tobacco, and clean cedar creates a highly intense scent and a deeper fragrance experience.

It’s a jaw-dropping finish and the woody sweetness is what is the moneymaker for Dolce and Gabbana The One – it’s been known to drive women wild!



The sillage of The One eau de toilette is quite weak and lets this fragrance down a bit. It sits very close to the skin, so the sillage is almost none existent on most people – it depends on your skin chemistry.

People may get the luscious dry-down when you walk past, although they’ll have to be quite near to get the full punch of the aromatic notes. If you want more of a punch, it’s worth looking at The One for men Eau De Parfum.


Along with the sillage, longevity leaves a lot to be desired. It’s moderate longevity at best, and you’ll probably find the scent fading out by the end of the workday. All in all, you can expect 6 hours – maybe 8 hours tops of scent, with the last few hours being a pure skin scent. Again, if you want


Designed to be a light and intimate scent, you won’t find you get a huge amount of projection. You’ll get an arm’s length of projection on a good day and in the heat. Whilst it lacks in projection, the scent profile makes up for this. Yet again, if you love the scent but want a slightly stronger version, It’s worth checking out Dolce & Gabbana The One Eau De Parfum.

Target Market

There’s no mistaking that this is made for men – it has a strong spicy woodiness that oozes masculinity. Age-wise, pretty much anyone can pull this off – the almost shower gel style opening thanks to the fresh grapefruit suits younger men whilst the smoky sweet dry down has the more mature man covered.

When to Wear

The one is quite a versatile fragrance. Even though it has sweet facets, the lightness of it means you can get away with wearing it almost anywhere.

It really shines as a date-time fragrance though – it’s incredibly alluring and draws people. The tobacco amber dry down is just an absolute winner on a date and The One fragrance DNA was the first to fully utilize that.

The great thing about the fragrance is its versatility. It’s one of the rare sweet fragrances that still smells great in the summer, with the heat actually working in its favor as it helps the wonderful smell project a bit more.

It’s also light enough to be worn in the office and for casual outings. It’s a real swiss army knife when it comes to fragrances.


Since its release in 2008, the DNA of the fragrance has been replicated quite a bit. It was a best seller and other brands jumped on the tobacco amber dry down, so it isn’t as individual as it once was.

In terms of smelling unique, I’d say it’s mid-tier. I haven’t come across many people who wear it day to day, so you can still get away with The One EDT for day-to-day use.

Value For Money

In terms of value, it’s quite good – you can often find The One EDT at discounters and on offer, so if you can grab a deal it’s almost a no-brainer. If you like the orange blossom smell combined with the amber and tobacco but find the performance a bit lacking, definitely check out the Eau De Parfum edition. This costs a bit more but many people find the trade-off in performance worth it.

Pros & Cons


  • Incredible dry down
  • Quite cheap
  • Scent profile that’s hard not to like
  • Nice, clean bottle design
  • Date night staple


  • Performance is lacking
  • Sillage is intimate

Similar Perfumes

Dolce & Gabbana The One Eau De Parfum

The Eau De Parfum edition contains all of the same notes as the EDT – the grapefruit, ginger, orange blossom, cardamom, tobacco, and amber – but just ramps up the performance a bit and creates a denser version. Whilst it’s not nuclear, it’s definitely better than the EDT.

Maison Margiela Jazz Club

An absolutely brilliant scent & great alternative, Jazz Club captures the feeling of being sat in a smoky jazz club, as the name suggests. You’ve got added boozy notes that make this to die for, and the sweet tobacco dry-down is almost the same and The One. The performance is again a bit lacking though, lasting just a bit longer than Dolce & Gabbana The One.

Our Verdict

D&G The One is a must for any perfume connoisseur, especially when it comes to genre-defining fragrances. It’s achieved legendary status in the community and that’s for a reason – it smells damn sexy. An easy-wearing fragrance, when you wear Dolce and Gabanna The One you know you’ll be smelling delicious, even if the performance is a bit subpar!

0/5 Bottle
0/5 Sillage
0/5 Longevity
0/5 Projection
0/5 Price

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