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Gucci Bloom review

Gucci Bloom Review

Gucci Bloom is a stunning floral fragrance for women that was launched back in 2017, created by the world-renowned perfumer Alberto Morillas, famed for his work with other luxury fragrance brands such as Bulgari, Cartier, and Giorgio Armani.

The unmistakable scent of this eau de toilette is inspired by a blooming garden and features notes of jasmine, natural tuberose, and Rangoon creeper – a rare Douth Indian flower. These distinguished notes combine to create a unique and captivating perfume smell that is the perfect combination of feminine and sophisticated.

Gucci Bloom eau de parfum is a sophisticated perfume capturing the essence of femininity and beauty, which has made it a popular and highly rated fragrance among women of all ages and backgrounds.

Gucci History

Gucci is, arguably, one of the biggest and most popular names in the fashion industry. It is an Italian luxury brand that was originally founded back in 1921 by Guccio Gucci in Florence, Italy. What started off as a small leather goods and luggage company eventually expanded into the luxury fashion market, specialising in clothing, handbags, shoes, and accessories – and perfumes!

During the 1950s and 1960s, Gucci became the go-to brand among celebrities and high society. The iconic GG logo and the signature green and red stripe became synonymous with the style and taste. However, in the 1980s and 1990s, Gucci faced financial troubles due to poor management and a decline in brand image.

But, it wasn’t too long before things started to look up again. In 1994, the brand was acquired by the French luxury group Kering. Under this new leadership, Gucci underwent a major rebranding and revitalisation effort – and Tom Ford, who was appointed as creative director in 1994, is credited with breathing a new life into the brand and bringing it back to its former glory. He was responsible for introducing new collections, modernising the brand’s image, and helping it to become one of the most profitable luxury fashion brands in the world.

Today, Gucci is one of the world’s biggest names, known for its unique and innovative designs, high-quality workmanship, and timeless elegance. Having started out with small leather goods, it is now famous for producing the most incredible clothing, accessories and stunning parfums, including the beautiful scent of the Gucci Bloom eau de toilette.

Gucci Bloom History

Gucci Bloom is a comparatively new fragrance from Gucci, launched back in 2017. The Gucci Bloom eau de parfum was created by renowned Spanish perfumer, Alberto Morillas, who had already established himself with numerous other high-end fashion labels.

Since its release, Gucci Bloom has become a popular perfume among women and has received numerous accolades, including the Fragrance Foundation Award for Women’s Luxury Fragrance of the Year in 2018.

Building on this success, it has also been released in several variations, including Gucci Bloom Acqua di Fiori and Gucci Bloom Nettare di Fiori, which feature just a few slight variations of the original fragrance. Now, Gucci Bloom eau de parfum has become a beloved addition to Gucci’s portfolio of luxury fragrances.

Gucci Bloom Eau de Parfum Story

The story behind Gucci Bloom all begins with the creative vision of Alessandro Michele, Gucci’s current creative director. When joining the brand in 2015, he was looking to create a new fragrance that captured the essence of a lush and blooming garden. He worked closely alongside perfumier Morillas to develop a fragrance that would become both modern and timeless.

Michele was said to have drawn inspiration from the Rangoon Creeper, a rare flower discovered in South India that has a captivating and unique fragrance and changes colours as it blooms. This stunning flower’s unique characteristics inspired this signature scent, which blends this exotic bloom with a blend of floral notes including jasmine and natural tuberose.

The whole look and feel of the perfume were very carefully considered, with Michele opting for a very minimalist design featuring a simple white box with a pink and green floral print.

Essentially, Gucci Bloom is all about creative vision and attention to detail. The desire to come up with a new fragrance that could genuinely capture the beauty of a thriving summer garden led to Gucci Bloom – a scent that is now popular with women all around the world. With its unique blend of floral notes, it has worked its way to becoming a standout addition to the Gucci brand’s portfolio of luxury fragrances.

Perfume Bottle & Presentation

As stated above, simplicity is key. The Gucci Bloom fragrance is presented in a simple yet elegant bottle that has been designed to reflect the perfume’s minimalist aesthetic.

The transparent glass bottle is curved, which allows us to see and enjoy the soft pink flowery colour of the fragrance. The cap of the bottle is also curved and is made of a soft ivory-coloured material that complements the fragrance’s light and fresh colour palette.

The label on the bottle is also minimalist, with a simple white background and black text that spells out the Gucci logo along with the name of the perfume. Because the label is positioned low on the bottle, the floral hues of the fragrance take all the attention.

Gucci Bloom’s packaging is similarly minimal, it is sold in a simple white box that features a pink and green floral print. The box is embossed with the recognisable Gucci logo in gold lettering with the perfume details etched on the side.

As we would expect from the classy perfume, Gucci Bloom is understated and elegant. It focuses on the fragrance itself rather than flashy packaging or elaborate design elements. The simplicity of the bottle and packaging is meant to reflect the timeless quality of the fragrance and the natural beauty of a beautiful summer garden – its inspiration.

Our Thoughts

If you are looking for a simple yet beautiful and light perfume then this is just what we would recommend. Normally, I like a strong, sweet scent for an evening, but, on testing, this made me conjure up images of summer nights with vine’s flowers winding their way around a secret hidden garden.

The subtle nuances are more of a gentle caress than a big bold statement, but the femininity is undeniable – and that is what makes it such an appeal to authentic women looking to exude class, elegance and subtlety.

Think of a classy garden party with a beautiful light summer dress… this is the perfect accompaniment.

How many sprays are required?

The number of sprays required for Gucci Bloom can vary depending on personal preference and the occasion. As a general rule of thumb, we would recommend you use 2-3 sprays of fragrance on pulse points such as the neck, wrists, and behind the ears.

However, you may prefer to use more … or less depending on your individual preferences and the strength of the fragrance on your physiology. Gucci Bloom can be a relatively strong fragrance, we recommend you start with a light application and then build up if needed.

Remember, fragrances can be affected by your individual body chemistry and where you are, so it is always a good idea to test it out before wearing it out in public to make sure you aren’t overpowering your friends with flowery smells.


Gucci Bloom’s notes are designed to capture the essence of a thriving garden. They include highly concentrated natural ingredients.

The key notes in the fragrance include:

Top Notes: Jasmine

Middle Notes: Natural Tuberos

Base Notes: Rangoon Creeper

In addition, Gucci Bloom also contains a blend of other floral and green notes, including honeysuckle, iris, ylang-ylang, and jasmine bud.



Gucci Bloom has a moderate sillage, so it has a pleasantly noticeable but not overpowering scent trail. However, it can vary depending on factors such as the amount of fragrance applied, your personal body chemistry, and external factors such as temperature and humidity.


Gucci Bloom has a pretty good longevity, so it can last for a number of hours on the skin. The fragrance is designed to be long-lasting and is formulated with high-quality ingredients that are intended to provide a lingering scent.

However, it can vary depending on certain factors such as the amount of fragrance applied, your personal body chemistry, and other factors. It should last long enough to provide a pleasant and enjoyable scent throughout the day.


Gucci Bloom has a moderate projection, meaning that it should be noticeable but not too strong. However, the projection of Gucci Bloom can vary depending on factors such as the amount of fragrance applied, how it reacts with your skin and where you are.

Target Market

This is a sophisticated and feminine scent perfect for diverse types of women. It was designed to be elegant and romantic, perfect for someone looking to buy a scent that is both modern and timeless.

In terms of the target market, well really it is perfect for women of all ages who appreciate luxury and quality. This is a day and night scent, created to be versatile enough to wear for both special occasions and everyday wear, making it a popular choice for women who want something for all occasions.

In terms of demographics? This is for women who don’t mind spending time and money on luxury brands. As such, it appeals to women who appreciate high-end products and are willing to invest in quality fragrances.

When to Wear

Gucci Bloom is a versatile fragrance that can be worn for a variety of occasions.

It is perfect for special occasions – like date night. Its elegant and romantic scent makes it a perfect choice for special occasions such as weddings, formal events, or romantic evenings.

That being said, because it is light and effervescent, it’s great for everyday wear. The fragrance’s moderate projection and longevity make it suitable for day-to-day wear whether you’re going to work or running errands.

Because of its floral scents and flowery smells, this is perfect for spring and summer – when white flowers are in bloom and the weather is warmer.

Ultimately, whether you are looking to go on a girls’ night out, a romantic evening with your partner, or just fancy feeling fresh and smelling nice when you head out to work, this is versatile enough to work on all occasions. This makes it a great addition to any perfume collection.


Gucci Bloom is a fragrance that can help a woman express individuality through its unique blend of floral notes. It is designed to feel like a modern scent but with the classic timelessness of Chanel No 5, with a combination of natural ingredients that provide a fresh and romantic scent.

Gucci Bloom can really make you stand out from the crowd by providing a unique scent that catches the air and gets people’s attention but is not overpowering. Because it has a moderate sillage and projection, you can enjoy the scent without overwhelming those around them.

Value For Money

OK, so Gucci Bloom is considered a high-end, luxury fragrance and its price reflects this. As such, the value for money of the fragrance very much depends on your personal preferences and, of course, your budget.

If you do appreciate high-end fragrances and are willing to invest in quality products, then Gucci Bloom really is excellent value for money. It offers a unique blend of floral notes and elegant packaging which make it a luxurious and sophisticated addition to anyone’s perfume collection.

However, if you haven’t got a lot of spare money to spend on smelling good – or you simply prefer to spend less on your perfumes, then Gucci Bloom may not be the best value for money. There are plenty of other decent floral fragrances on the market at a lower price point that can provide a similar scent experience.

Pros & Cons

Well, on paper, although this wouldn’t be my normal scent of choice, I very much liked it – and the more I wore it, the more I appreciated its subtlety and prettiness. In my opinion, here are the pros and cons of Gucci Bloom:

Pros of Gucci Bloom:

  • Offer a unique blend of floral notes that provide a fresh and romantic scent.
  • Classy and elegant packaging which makes it a beautiful addition to any perfume collection.
  • Gucci Bloom is a versatile fragrance that can be worn for a variety of occasions, including special events and everyday wear, so you can take one bottle with you for a weekend away and it will fit whatever you do.
  • Moderate sillage and projection mean that you can enjoy the scent without overwhelming everyone around you and giving them a headache.

Cons of Gucci Bloom:

  • Price – Because Gucci Bloom is a high-end, luxury fragrance, it comes with a higher price tag compared to other fragrances.
  • Longevity – Some people have found that the fragrance does not last as long on their skin as they would like – considering the price they pay for it!
  • Limited appeal – The fragrance’s floral notes may not be appealing to individuals who prefer more masculine or woody notes. This is a very feminine fragrance, which doesn’t suit everyone.
  • Reformulation -The fragrance has been reformulated over time, which can impact the scent and overall quality.

Similar Perfumes

There are several perfumes that are similar to Gucci Bloom in terms of their floral notes and overall scent profile. Here are a few examples:

  1. Marc Jacobs Daisy – features a blend of floral and fruity notes, including strawberry, jasmine, and violet. It has a similar fresh and youthful scent to Gucci Bloom.
  2. Yves Saint Laurent Mon Paris – This is another fruity and floral fragrance, which offers notes of peony, raspberry, and white musk and gives it a similar feminine and romantic scent to Gucci Bloom.
  3. Chloe Eau de Parfum is another fragrance that features a blend of floral and powdery notes, including rose, peony, and amber. It has a similarly elegant and feminine scent to Gucci Bloom.
  4. Dior J’adore – features subtle and summer floral notes. Its blend of ylang-ylang, peach and jasmine create a luxurious and sophisticated scent similar to Gucci Bloom.

Our Verdict

What can I say? I’m a convert. If you were to ask me what my normal type of fragrance is, I would happily point you to the sweetness of Thierry Mugler’s creations. However, I’m well aware that these aren’t ideal for popping down the shops… unless you’re headed to Harrods and out to impress.

Whether you go for the eau de toilette or eau de parfum… with a bit more perfume oil, this is the perfect scent for all occasions. Indeed, I found that this was ideal for going on holiday. The flowers were perfect for a summery and sunny day out and about. However, it was also perfect for when I dressed up for a night out on the town.

So, do I recommend it? Absolutely, as long as you have the budget for it. There are many floral fragrances out there, but this one exudes class and elegance… and looks great on your dressing table!

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